Totally hear you! A lot of these programs and courses are designed to work ONLY for a very specific type of musician, and that may not be you.

Besides the quality and depth of the information you get, what makes AYFB different is the customisable and flexible methods of fan base growth.

Most courses take you through a process that doesn’t account for varying levels of capability or different circumstances. It’s kind of like “This is how you do it, and if you’re not good enough or you don’t like this way, too bad”.

Here’s the big difference with this one: This course is built using a framework that ‘fills gaps’ no matter where you’re at on your social media journey. The AYFB methods rely on ‘levers’ that are pulled to various degrees and in various combinations depending on where you’re at. For example:

If you’re at an earlier stage with music and social media, your levers will look different to, say, an advanced musician but a beginner at social media, OR someone who’s got experience with social media but not as much with music.

There’s a combination for anyone—as long as you’re willing to show up! 🙂

Absolutely yes. It’s totally understandable why you might feel people only care about the ‘popular stuff’… because that’s what we see so much of on these platforms.

But here’s the truth: There are ALL kinds of people on social media who loves all kinds of music. Those people you see only caring about ‘popular’ music simply may not be your people—and we just have to attract yours.

This is a course that shows you how to grow and connect with an audience that suits you—it’s not just for the mainstream or for a specific type of musician.

What you’ll learn in AYFB is based on fundamental principles of human connection and psychology rather than what’s currently popular, trending, or any specific type of musician/genre/niche. This means this applies to anyone who wants to build a music brand and grow their audience on social media.

In AYFB, we’ve got all kinds of musicians winning, from underground rock & metal artists, to electronic music producers, to indie folk singer—songwriters, to classical composers—and more. As long as you make great stuff, you’re all good! There is an audience out there for you 🙂

Good! Because in fact, we encourage you to spend less time on social media—both for the good of your online presence and your mental health.

Most musicians don’t realise just how much unnecessary time they spend on social media. If you find you have to be on these platforms all day every day… it’s probably because you don’t have the right strategy.

One of the awesome bonuses in this course shows you how to keep your time on the platforms tight and cut out any activities that aren’t serving you—while still getting the results you want.

If that’s not who you are, it works better when you don’t do that.

One of the big goals of this program is to empower you with the knowledge, confidence, and tools to do things your way instead of acting like someone you’re not for the sake of ‘success’ (is that even really success then?).

There is PLENTY of room for different personalities on social media. Whether you’re soft-spoken, shy, and introspective or loud, bold, and aggressive—there’s an audience and a space online for you.

This is a very understandable (and common!) concern we get—”I’m just a regular person with a regular life—why would anyone pay attention to me?”

Here’s the truth: There is actually plenty that’s interesting and special about you—you just can’t see it yet.

The first part of this course will help draw out what’s unique, interesting, and special about you. What most people don’t understand is that we humans all have the same fundamental motivations and desires, just to varying degrees—that means anyone can connect with and stand out to the right people if they know how to do it! And yes, that includes if you’re a ‘regular person’. 🙂

You’re right! Social media is always changing. That’s why we need strategies that stand the test of time—not just things that only work in the moment.

That’s what AYFB is all about. Although we’ll also be covering strategies that are currently working, the bulk of what you’ll learn in AYFB is rooted in fundamental human connection and psychology. Our aim is to make you timeless. Not only relevant right now.

AYFB isn’t about cheap tricks for engagement or temporary fixes. It’s about creating lasting impact and setting yourself up for a sustainable and powerful future in music on social media.

(Plus we update the material constantly whenever it’s needed!)

There’s plenty to go through in AYFB! It covers everything you need to stand out and grow a lasting fan base on social media.

But here’s one of the many great things about AYFB: You’ll have access to everything FOREVER. So you can go at your own pace, and go back through all the material as many times as you need. What you get from AYFB will be yours forever, so you can make this work for your situation 🙂

It totally depends on where you’re starting from and how quickly and well you implement what you learn! Some AYFB students have achieved amazing results in the first few weeks of implementing all the course material, while others have moved through it more slowly and rolled out their strategy over a longer time.

Past AYFB students have been able to achieve crystal clarity on their artist identity in weeks, grow their fan base by thousands in just a few short months, and completely change the trajectory of their career in under a year. And here’s the great thing about it…

What you’ll learn in AYFB is not designed to get you temporary results. This is stuff you will be able to apply forever, and watch your results snowball over time. So what you get back from it will last a lifetime. Over time, this can take you as far as you care to go!

There sure is! As you go through the course, you can ask questions under any lesson you like and either myself or my team will make sure you get the support you need.

If you have something you’d like to ask in private, you can also email me directly at alex@theawakenedcreative.co and I’ll be there to help 🙂